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Consumer Innovation at the Base of the Pyramid
Praceus Sarah
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Description for Consumer Innovation at the Base of the Pyramid
Paperback. Consumer Innovation at the Base of the Pyramid Series: Forschungs-/Entwicklungs-/Innovations-management. Num Pages: 170 pages, 27 black & white illustrations, 17 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 254.
Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the ... Read more
Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Friderieke Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Differences and commonalities versus consumer innovations from the developed world are assessed and effects of innovation-relevant resources and contextual factors on the innovative outcomes are examined. The findings indicate that poor consumer innovators and their wealthier counterparts share similar stable demographic predispositions and preferences while the phenomenon adapts to the specific resource-scarce context and different living conditions at the ... Read more
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
170
Condition
New
Series
Forschungs-/Entwicklungs-/Innovations-management
Number of Pages
170
Place of Publication
, Germany
ISBN
9783658051044
SKU
V9783658051044
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Praceus Sarah
Sarah Praceus obtained her doctorate at the Institute for Technology and Innovation Management at the Hamburg University of Technology (TUHH).
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