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Sales & marketing
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Sales & marketing
Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415533584
- ISBN
- 9780415533584
Paperback
Condition: New
€ 63.90
€ 63.90
Paperback. For courses in Introductory Public Relations. Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. Num Pages: 456 pages, Illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 253 x 203 x 15. Weight in Grams: 880.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 464
- Format
- Paperback
- Publication date
- 2013
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9780273768395
- ISBN
- 9780273768395
Paperback
Condition: New
€ 110.67
€ 110.67
Paperback. Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 173 x 20. Weight in Grams: 534.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- New and Revised Edition
- Condition
- New
- SKU
- V9780787963880
- ISBN
- 9780787963880
Paperback
Condition: New
€ 24.99€ 20.23
€ 24.99
€ 20.23
Paperback. .
- Publisher
- Oxford University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9780198736424
- ISBN
- 9780198736424
Paperback
Condition: New
€ 21.99€ 17.19
€ 21.99
€ 17.19
Paperback. Num Pages: 100 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 159 x 229 x 11. Weight in Grams: 230.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781634850711
- ISBN
- 9781634850711
Paperback
Condition: New
€ 137.22€ 103.86
€ 137.22
€ 103.86
Hardback. Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in internal and external environments of the firm on international marketing, Editor(s): Jean, Bryan; Chiou, Jyh-Shen; Zou, Shaoming. Series: Advances in International Marketing. Num Pages: 350 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 235 x 28. Weight in Grams: 572.
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 350
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781781908969
- ISBN
- 9781781908969
Hardback
Condition: New
€ 156.45
€ 156.45
Paperback. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. Num Pages: 288 pages, illustrations. BIC Classification: KJC; KJSU. Category: (G) General (US: Trade); (P) Professional & Vocational; (UU) Undergraduate. Dimension: 152 x 233 x 22. Weight in Grams: 392. Clean copy
- Condition
- Used, Very Good
- Publisher
- Random House Business
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2001
- Edition
- First Edition
- SKU
- KEX0224805
- ISBN
- 9780712680684
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardcover. Marketing Places and Spaces brings context to the forefront for advancing theory and management sensemaking in understanding the influences of marketing on tourism behavior. This book is for tourism professionals and educators seeking deep knowledge of how visiting places transforms the lives of visitors--a nonfiction version of Eat Pray Love. Series Editor(s): Woodside, Arch G. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 352 pages. BIC Classification: KJS; KNSG. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 236 x 32. Weight in Grams: 642.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419400
- ISBN
- 9781784419400
Hardback
Condition: New
€ 138.97
€ 138.97
Hardcover. Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 223 x 173 x 25. Weight in Grams: 458.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471744832
- ISBN
- 9780471744832
Hardback
Condition: New
€ 37.99€ 29.83
€ 37.99
€ 29.83
Paperback.
- Publisher
- Fitness Information Technology, Inc, U.S.
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781935412434
- ISBN
- 9781935412434
Paperback
Condition: New
€ 87.53€ 67.76
€ 87.53
€ 67.76
Paperback. This book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Num Pages: 304 pages, Line drawings, black & white. BIC Classification: JHBC; KJSP. Category: (P) Professional & Vocational. Dimension: 243 x 170 x 27. Weight in Grams: 528.
- Publisher
- Manchester University Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780719096518
- ISBN
- 9780719096518
Paperback
Condition: New
€ 33.99€ 32.93
€ 33.99
€ 32.93
Paperback. Num Pages: 399 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNDR. Category: (G) General (US: Trade). Dimension: 128 x 202 x 20. Weight in Grams: 394.
- Publisher
- Primedia eLaunch LLC
- Format
- Paperback
- Publication date
- 2004
- Condition
- New
- SKU
- V9781631731099
- ISBN
- 9781631731099
Paperback
Condition: New
€ 32.99€ 22.20
€ 32.99
€ 22.20
Paperback. .
- Publisher
- Prentice Hall College Div
- Format
- Paperback
- Publication date
- 2000
- Edition
- 4th Edition
- Condition
- New
- SKU
- V9781292153100
- ISBN
- 9781292153100
Paperback
Condition: New
€ 40.99€ 24.46
€ 40.99
€ 24.46
Paperback. BIC Classification: KJS. Category: (G) General (US: Trade). .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781305502758
- ISBN
- 9781305502758
Paperback
Condition: New
€ 77.10
€ 77.10
Hardcover. Using case studies and anecdotes from their work with over 200 companies, Diane Berenbaum and Tom Larkin demystify the most critical aspect of customer service: conversations employees have every day with customers. With their detailed "33 Points of MAGIC" they show how any customer dialogue can be evaluated and measured for actual results. Num Pages: 224 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 235 x 186 x 26. Weight in Grams: 482.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2007
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780787987527
- ISBN
- 9780787987527
Hardback
Condition: New
€ 26.99€ 22.06
€ 26.99
€ 22.06
Paperback. Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals. Num Pages: 256 pages. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119157434
- ISBN
- 9781119157434
Paperback
Condition: New
€ 31.99€ 24.98
€ 31.99
€ 24.98
Hardback. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9783319219899
- ISBN
- 9783319219899
Hardback
Condition: New
€ 77.18
€ 77.18
Paperback. Num Pages: 250 pages. BIC Classification: KJSM; URD; UTN. Category: (G) General (US: Trade). Dimension: 230 x 153 x 13. Weight in Grams: 358.
- Publisher
- Technics Publications LLC
- Format
- Paperback
- Publication date
- 2014
- Edition
- First
- Condition
- New
- SKU
- V9781935504795
- ISBN
- 9781935504795
Paperback
Condition: New
€ 27.99€ 21.38
€ 27.99
€ 21.38
Hardcover. A book for communications consultants and undergraduates, giving strategies for building stronger companies through 'corporate branding.' The main premise is that organisations should use all forms of communication, i.e. products, services and advertising to build successful interactive relationships with their audience. Num Pages: 195 pages, biography. BIC Classification: KJC; KJSA; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 405. Fine in fine dustwrapper with some minor shelf wear
- Condition
- Used, Very Good
- Publisher
- Palgrave Macmillan Ltd
- Format
- Hardback
- Publication date
- 1997
- SKU
- KAK0008091
- ISBN
- 9780333674727
Hardback
Condition: Used, Very Good
€ 4.99
€ 4.99
Paperback. .
- Publisher
- Penguin Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780141036878
- ISBN
- 9780141036878
Paperback
Condition: New
€ 17.99€ 14.28
€ 17.99
€ 14.28
Paperback. Editor(s): Wallace, Lillian. Num Pages: 97 pages. BIC Classification: KJSA. Dimension: 229 x 152 x 7. Weight in Grams: 188.
- Publisher
- Nova Science Publishers Inc
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781633214583
- ISBN
- 9781633214583
Paperback
Condition: New
€ 100.54€ 70.23
€ 100.54
€ 70.23
Paperback. .
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415713344
- ISBN
- 9780415713344
Paperback
Condition: New
€ 38.99€ 23.79
€ 38.99
€ 23.79
Paperback. Num Pages: 224 pages. BIC Classification: KJH; KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 15. Weight in Grams: 364.
- Publisher
- Red Wheel/Weiser
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781632650733
- ISBN
- 9781632650733
Paperback
Condition: New
€ 17.99€ 17.59
€ 17.99
€ 17.59
Paperback. Num Pages: 200 pages. BIC Classification: KJC; KJMV; KJMV2; KJMV7; KJSP; KJT; KJU; KJVN. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 246 x 174. Weight in Grams: 367.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138247437
- ISBN
- 9781138247437
Paperback
Condition: New
€ 71.73
€ 71.73