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The Customer Trap: How to Avoid the Biggest Mistake in Business
Andrew R. Thomas
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Description for The Customer Trap: How to Avoid the Biggest Mistake in Business
Paperback. "Based on The distribution trap, winner of the Berry-ama book prize for the best marketing book of 2010." Num Pages: 164 pages, 6 black & white illustrations, biography. BIC Classification: KJC; KJS; KNPR. Category: (P) Professional & Vocational. Dimension: 154 x 229 x 18. Weight in Grams: 294.
American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize-until it is too late-that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best ... Read more
American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize-until it is too late-that the relentless pursuit of volume at all cost is not the key to long-term profits and success. The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best ... Read more
Product Details
Publisher
Apress
Format
Paperback
Publication date
2015
Condition
New
Weight
293g
Number of Pages
164
Place of Publication
Berkley, United States
ISBN
9781484203866
SKU
V9781484203866
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Andrew R. Thomas
Andrew R. Thomas, Ph.D. is a bestselling business author, whose books include Aviation Insecurity: The New Challenges of Air Travel, Air Rage: Crisis in the Skies, Aviation Security Management (three volumes), and The Final Journey of the Saturn V. His book The Distribution Trap was awarded the Berry-American Marketing Association Prize for the Best Book of 2010. He is founding ... Read more
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