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Dynamic Models of Advertising Competition
Gary M. Erickson
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Description for Dynamic Models of Advertising Competition
Paperback. Series: International Series in Quantitative Marketing. Num Pages: 122 pages, biography. BIC Classification: KJSA; KJT. Category: (P) Professional & Vocational. Dimension: 297 x 210 x 7. Weight in Grams: 374.
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic ... Read more
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the dynamic elements of marketing be modeled and studied, and a significant part of my research activity has been dedicated to exploring the nature and implications of dynamic marketing strategies. The marketing field has used various models and methodologies in the attempt to understand dynamic ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer Netherlands
Number of pages
122
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
122
Place of Publication
Dordrecht, Netherlands
ISBN
9789401713160
SKU
V9789401713160
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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