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Factors Driving Social Network Site Usage
Claus-Peter H. Ernst
€ 71.54
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Description for Factors Driving Social Network Site Usage
Paperback. Num Pages: 138 pages, 13 black & white illustrations, biography. BIC Classification: KJMV6; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 8. Weight in Grams: 192.
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
Product Details
Format
Paperback
Publication date
2015
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
138
Condition
New
Number of Pages
123
Place of Publication
, Germany
ISBN
9783658099176
SKU
V9783658099176
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Claus-Peter H. Ernst
Claus-Peter H. Ernst is a professor of information systems and business administration in Frankfurt am Main. He obtained his doctorate degree in business administration at the Johannes Gutenberg University Mainz under the supervision of Prof. Dr. Franz Rothlauf.
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