'This is a fascinating and important book, which also happens to be funny and beautifully written. Dan Brockington presents a challenge we cannot duck to everyone with an interest in conservation and the environment.' George Monbiot 'International development has become sexy, environmentalism convenient, and saving the world has never seemed so easy (yet so remote). This book will be ... Read moreinvaluable for anyone who wants to understand why celebrity activism has become inextricable from global social movements.' Lisa Ann Richey, Roskilde University and Stefano Ponte, Danish Institute for International Studies 'If you care about nature conservation you will find this book both engrossing and alarming.' Noel Castree, author of Nature (2005) 'Dan Brockington has emerged as a leading critical voice on the theory and practice of conservation. In this innovative and exciting book, he examines the role of celebrities in environmental causes over the last 50 years ...You will think about celebrity conservationists in a different way after reading this book.' William Beinart, African Studies Centre, University of Oxford 'For anyone who has wondered why there seems to be a famous face attached to almost every environmental organization, or how environmental organizations exploit, even indenture their chosen celebrities, or how celebrity distorts the essential message of conservation, this book is a must read.' Mark Dowie, author Conservation Refugees: The Hundred Year Conflict Between Global Conservation and Native Peoples (2009) 'This is a pioneering book and is sure to have an impact in both the celebrity and environmental studies fields' Graham Huggan, University of Leeds 'This is a rare book that makes you stop, think and wonder about what you took for granted ... a cracking good tale. This is a journey across contents , one that leaves you with a sense of disquiet as well as curiosity... a work that makes us think deeply about the modern condition and about why being informed is about more than knowing the label of the cause a famous name or face is promoting. A must for the conservation community, the development lot, for the social scienes and all those with a serious desire to know the planet as much as save it.' Mahesh Rangarajan, University of Delhi. 'More exposé than a tabloid. More weight than a broadsheet ...Brockington lends academic muscle to what, I suspect, many of us instinctively feel about these issues. Extensively researched yet winsomely written and, thankfully, not veering into cynicism which a book on this subject could easily do. Enlightening and easily accessible by the armchair environmentalist.' Terry Clark, St. Luke's Church, Glossop 'I was surprised by this book. Anything containing the mere word 'celebrity' will normally see me heading for the hills at speed, let alone a whole book on the subject! Dan's book is written with wit and grace. His research was clearly meticulous and the result is a book that is informative and enjoyable.' Robin Barker, Countrycare Children's Home 'this book is a valuable addition to the growing literature on conservation and corporate interests' Christine Noe, University of Dar es Salaam Show Less