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Corporate Strategies For Southeast Asia After the Crisis: A Comparison of Multinational Firms from Japan and Europe
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Description for Corporate Strategies For Southeast Asia After the Crisis: A Comparison of Multinational Firms from Japan and Europe
Hardcover. This text presents an in-depth analysis of corporate strategies in Southeast Asia. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. Editor(s): Legewie, Jochen; Meyer-Ohle, Hendrick. Num Pages: 279 pages, biography. BIC Classification: 1FM; GTF; KJK. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 148 x 223 x 20. Weight in Grams: 464.
Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global ... Read more
Corporate Strategies for South East Asia After the Crisis presents an in-depth analysis by experts from Europe, Japan and South East Asia who have long-standing research experience in Asian economies and international business. The authors draw upon empirical research to analyze the questions facing multinational corporations active in the region, and go on to examine their strategies in production, marketing and corporate finance. They present a comprehensive overview of the current activities of multinational firms from Europe and Japan in South East Asia. The authors address both questions of international strategy and the role of multinational companies in a global ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan
Number of pages
288
Condition
New
Number of Pages
261
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333917848
SKU
V9780333917848
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
KERI DAVIES Senior Lecturer, Department of Marketing, University of Stirling STEEN HEMMINGSEN Examiner in Finance and Business Economics, Copenhagen Business School KATSUHIKO HIRASAW Professor of Management, School of Business Administration, Nihon University ETSUKO KATSU Associate Professor, School of Political Science and Economics, Meiji University ARIE Y. LEWIN Professor of Business Administration and Sociology, Fuqua School of business, Duke University CORRADO ... Read more
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