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Buying into English: Language and Investment in the New Capitalist World (Pitt Comp Literacy Culture)
Catherine Prendergas
€ 48.99
€ 40.64
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Description for Buying into English: Language and Investment in the New Capitalist World (Pitt Comp Literacy Culture)
Paperback. English has become the language of choice for global economic, political, and cultural exchange. This book presents a study of how language lives in the imagination as much as in the world and an astute analysis of the factors that have made English so prominent and yet so elusive. Series: Pittsburgh Series in Composition, Literacy and Culture. Num Pages: 208 pages, black & white illustrations, black & white line drawings, figures. BIC Classification: 2AB; CF; KCL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 13. Weight in Grams: 272.
Many developing countries have little choice but to “buy into English” as a path to ideological and material betterment. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit. Buying into English presents an astute analysis of the factors ... Read more
Many developing countries have little choice but to “buy into English” as a path to ideological and material betterment. Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for power and profit. Buying into English presents an astute analysis of the factors ... Read more
Product Details
Format
Paperback
Publication date
2008
Publisher
University of Pittsburgh Press
Condition
New
Series
Pittsburgh Series in Composition, Literacy and Culture
Number of Pages
192
Place of Publication
Pittsburgh PA, United States
ISBN
9780822960010
SKU
V9780822960010
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
About Catherine Prendergas
Catherine Prendergast is professor of English at the University of Illinois at Urbana-Champaign. She is the author of Literacy and Racial Justice: The Politics of Learning after Brown v. Board of Education.
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