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Advertising in the News: Paid-for Content and the South African Print Media
Hadland, Adrian, Cowling, Lesley, Tabi Tabe, Felix
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Description for Advertising in the News: Paid-for Content and the South African Print Media
Paperback. The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising. This monograph looks at the range of strategies employed in the print sector to develop paid-for content. Num Pages: 76 pages, illustrations. BIC Classification: 1HFMS; KNTJ. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 280 x 210 x 6. Weight in Grams: 185.
The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire - content that creates what Herman and Chomsky called a 'buying mood' for their products. These include niched supplements, special sections and advertorial pages (surveys) as well as a new trend in paid-for content in the South African print media, identified in this study: the development of a 'third arm'. This monograph, which derives from original recent research ... Read more
The rise of commercialism poses many challenges to the integrity of the South African media in the post-1994 era. To maintain profitability, many publications have developed a range of strategies to attract advertising, in particular, developing the content that advertisers most desire - content that creates what Herman and Chomsky called a 'buying mood' for their products. These include niched supplements, special sections and advertorial pages (surveys) as well as a new trend in paid-for content in the South African print media, identified in this study: the development of a 'third arm'. This monograph, which derives from original recent research ... Read more
Product Details
Format
Paperback
Publication date
2008
Publisher
Human Sciences Research Council
Condition
New
Place of Publication
Cape Town, South Africa
ISBN
9780796921833
SKU
V9780796921833
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
About Hadland, Adrian, Cowling, Lesley, Tabi Tabe, Felix
Dr Adrian Hadland is a director in the Democracy and Governance research programme at the HSRC. Before joining the HSRC, he was the Political Editor and Assistant Editor of the Cape Argus. He has worked for a number of South African and international news organisations as a political journalist and columnist. Eric Louw is Director of Communication Programs in the ... Read more
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