14%OFF
Stock image for illustration purposes only - book cover, edition or condition may vary.
Leading the Narrative: The Case for Strategic Communicaton
Mari K. Eder
€ 37.99
€ 32.57
FREE Delivery in Ireland
Description for Leading the Narrative: The Case for Strategic Communicaton
Hardcover. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Num Pages: 192 pages, photo section. BIC Classification: GTC; KJP. Category: (G) General (US: Trade). Dimension: 156 x 234 x 17. Weight in Grams: 372.
The Strategy of Communication is a primer on the art and science of strategic communication, covering the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both ... Read more
The Strategy of Communication is a primer on the art and science of strategic communication, covering the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both ... Read more
Product Details
Format
Hardback
Publication date
2011
Publisher
Naval Institute Press
Condition
New
Number of Pages
192
Place of Publication
Annopolis, United States
ISBN
9781612510477
SKU
V9781612510477
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
About Mari K. Eder
Maj. Gen. Mari K. Eder is a career public relations and communications professional in the U.S. Army with over 30 years of diverse communications experience with the Department of Defense. She is a recognized internationally as an expert in strategic communication and has lectured and written extensively on the subject, both in the U.S and Europe
Reviews for Leading the Narrative: The Case for Strategic Communicaton
While written primarily for a military audience this excellent little book is just as relevant to the wider world of commerce and beyond. Leaders of organizations operating within other parts of the maritime industry should study this fine book. The advice it contains will be very valuable to them."
AUSMarine
AUSMarine