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Commercializing Women: Images of Asian Women in the Media (Hampton Press Communication: Women, Culture and Mass Communication)
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Description for Commercializing Women: Images of Asian Women in the Media (Hampton Press Communication: Women, Culture and Mass Communication)
Hardcover. A collection of essays that explains how the underlying philosophical and cultural contexts that shape the life experiences of women in Asia are reflected in the media portrayals, especially in advertising. Editor(s): Frith, Katherine Toland; Karan, Kavita. Num Pages: 188 pages, Illustrations. BIC Classification: 1F; JFD; JFSJ1. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. .
This is a collection of original essays intended to stimulate discussion about the depictions of women in Asian media. The authors explain how the underlying philosophical and cultural contexts that shape the life experiences of women in Asia are reflected in the media portrayals, especially in advertising. They discuss the influence of Confucianism in China, Korea Taiwan, and Singapore; the traditional Hindu beliefs that have shaped life for women in India; and finally the role of Islam in constructing social norms for women in Islamic countries like Pakistan. Together these traditional influences along with the new and emerging global cultural ... Read more
This is a collection of original essays intended to stimulate discussion about the depictions of women in Asian media. The authors explain how the underlying philosophical and cultural contexts that shape the life experiences of women in Asia are reflected in the media portrayals, especially in advertising. They discuss the influence of Confucianism in China, Korea Taiwan, and Singapore; the traditional Hindu beliefs that have shaped life for women in India; and finally the role of Islam in constructing social norms for women in Islamic countries like Pakistan. Together these traditional influences along with the new and emerging global cultural ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
Hampton Pr
Condition
New
Number of Pages
188
Place of Publication
Cresskill, United States
ISBN
9781572738522
SKU
V9781572738522
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
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