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Owning the Olympics: Narratives of the New China (The New Media World)
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Description for Owning the Olympics: Narratives of the New China (The New Media World)
Hardcover. Offers a framework with which to understand the struggles by which multiple entities such as the International Olympic Committee, the Beijing Organizing Committee (BOCOG), corporate sponsors, and the Chinese Communist Party itself are seeking to influence and control the narratives through which these Games will be understood. Editor(s): Price, Monroe E.; Dayan, Daniel. Num Pages: 456 pages. BIC Classification: 1FPC; 3JMC; JFD; JP; WSBB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 30. Weight in Grams: 712.
Months before the Opening Ceremonies, in August 2008, it is clear that the Beijing Olympics are a significant media event. However, in contrast to traditional media events as defined by Daniel Dayan and Elihu Katz in their classic study, ""Media Events"", the Beijing Olympics are taking place in a very different global media environment. The dramatic expansion of media outlets and the growth of mobile technology have both changed the collective nature of media events and made it increasingly difficult to regulate and control their meaning. This is exemplified by the controversies that have defined the run-up to Beijing 2008. ... Read more
Months before the Opening Ceremonies, in August 2008, it is clear that the Beijing Olympics are a significant media event. However, in contrast to traditional media events as defined by Daniel Dayan and Elihu Katz in their classic study, ""Media Events"", the Beijing Olympics are taking place in a very different global media environment. The dramatic expansion of media outlets and the growth of mobile technology have both changed the collective nature of media events and made it increasingly difficult to regulate and control their meaning. This is exemplified by the controversies that have defined the run-up to Beijing 2008. ... Read more
Product Details
Format
Hardback
Publication date
2008
Publisher
U OF M DIGT CULT BOOKS
Condition
New
Number of Pages
456
Place of Publication
Ann Arbor, United States
ISBN
9780472070329
SKU
V9780472070329
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
About
Monroe E. Price is Director of the Center for Global Communication Studies (CGCS) at the Annenberg School for Communication, University of Pennsylvania and Professor of Law at the Benjamin N. Cardozo School of Law at Yeshiva University. Daniel Dayan is Directeur de Recherche at the Centre National de la Recherche Scientifique, Paris, a member of the Marcel Mauss Institute (Ecole ... Read more
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