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Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951-69
Sean Nixon
€ 38.98
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Description for Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951-69
Paperback. Hard sell explores advertising in Britain in the 1950s and 60s through extensive new archival research in Britain and America, combining the study of business practices with analysis of television and press advertisements. Series: Studies in Popular Culture. Num Pages: 240 pages, 11 black & white illustrations. BIC Classification: 1DBK; 1KBB; 3JJPG; 3JJPK; HBJD1; HBJK; HBLW3; HBTB. Category: (P) Professional & Vocational. Dimension: 234 x 156. .
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising ... Read more
Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television. Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising ... Read more
Product Details
Publisher
Manchester University Press United Kingdom
Number of pages
240
Format
Paperback
Publication date
2016
Series
Studies in Popular Culture
Condition
New
Weight
365 g
Number of Pages
240
Place of Publication
Manchester, United Kingdom
ISBN
9781784991050
SKU
V9781784991050
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Sean Nixon
Sean Nixon is Professor in the Department of Sociology at University of Essex
Reviews for Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951-69
'Nixon's Hard Sell is a valuable addition to the field of advertising history that brings a much-needed transatlantic analysis to the fore.' Stephanie American, H-Diplo, October 2016
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