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Selling the Old-Time Religion: American Fundamentalists and Mass Culture, 1920-1940
Douglas Carl Abrams
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Description for Selling the Old-Time Religion: American Fundamentalists and Mass Culture, 1920-1940
Hardcover. This work tells how the first generation of Protestant fundamentalists embraced the modern business and entertainment techniques of marketing, advertising, drama, film, radio, and publishing to spread the gospel. Num Pages: 184 pages. BIC Classification: 1KBB; 3JJG; HBJK; HBLW; HRCC9; JFCA; JP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 19. Weight in Grams: 494.
A cultural history of fundamentalism's formative decades; Protestant fundamentalists have always allied themselves with conservative politics and stood against liberal theology and evolution From the start, however, their relationship with mass culture has been complex and ambivalent Selling the Old-Time Religion tells how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing advertising, drama, film, radio, and publishing to spread the gospel Selectively, and with more sophistlcation than has been accorded to them, fundamentalists adapted to the consumer society and popular culture with the accompanying values of materialism and immediate gratification. Selling the Old-Time Religion ... Read more
A cultural history of fundamentalism's formative decades; Protestant fundamentalists have always allied themselves with conservative politics and stood against liberal theology and evolution From the start, however, their relationship with mass culture has been complex and ambivalent Selling the Old-Time Religion tells how the first generation of fundamentalists embraced the modern business and entertainment techniques of marketing advertising, drama, film, radio, and publishing to spread the gospel Selectively, and with more sophistlcation than has been accorded to them, fundamentalists adapted to the consumer society and popular culture with the accompanying values of materialism and immediate gratification. Selling the Old-Time Religion ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
University of Georgia Press
Condition
New
Number of Pages
184
Place of Publication
Georgia, United States
ISBN
9780820322940
SKU
V9780820322940
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
About Douglas Carl Abrams
Douglas Carl Abrams is a professor of history at Bob Jones University. He is author of Conservative Constraints: North Carolina and the New Deal.
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