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International Dictionary of Marketing and Communication
Frank William Jefkins
€ 65.97
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Description for International Dictionary of Marketing and Communication
Paperback / so. Num Pages: 392 pages, black & white illustrations, bibliography. BIC Classification: GB; KJS; PD; WM. Category: (G) General (US: Trade). Dimension: 229 x 152 x 21. Weight in Grams: 540.
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. ... Read more
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer United States
Number of pages
392
Condition
New
Number of Pages
392
Place of Publication
New York, NY, United States
ISBN
9781468415254
SKU
V9781468415254
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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