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Branding Law
Ross Petty
€ 114.18
€ 102.72
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Description for Branding Law
Paperback. Num Pages: 527 pages. BIC Classification: LNRF. Category: (P) Professional & Vocational. Dimension: 155 x 228 x 21. Weight in Grams: 710.
This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and to some degree position the brand in the minds of consumers. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related ... Read more
This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas. It can work as a supplement or primary text for any class or seminar dealing with the legal aspects of branding. First and foremost, brand marketers must develop legally protectable brand identifiers or elements such as the brand name and packaging that can both identify and to some degree position the brand in the minds of consumers. While much of this book examines legal issues associated with developing a new brand, the final chapter examines legal issues related ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
LEG Inc. (dba West Academic Publishing United States
Number of pages
527
Condition
New
Number of Pages
527
Place of Publication
MN, United States
ISBN
9781634604772
SKU
V9781634604772
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
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