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Twentieth-Century American Success Rhetoric: How to Construct a Suitable Self
Associate Professor John Ramage
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Description for Twentieth-Century American Success Rhetoric: How to Construct a Suitable Self
Hardcover. American success books have been ignored by scholars since the 1980s. John Ramage challenges the neglect of this literature and revives conversation about the social phenomenon represented in the work of Dale Carnegie and Norman Vincent Peale, among others. Num Pages: 272 pages. BIC Classification: 1KBB; 2AB; DSBH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 21. Weight in Grams: 490.
Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books - texts that promise to help readers succeed by retrofitting their identity to meet workplace demands - has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others. Using literary ... Read more
Self-help authors like Tom Peters and Stephen Covey, who have dominated best-seller lists over the last two decades, have exercised increasing influence on political, governmental, and educational organizations. By contrast, the topic of American success books - texts that promise to help readers succeed by retrofitting their identity to meet workplace demands - has been ignored by scholars since the 1980s. John Ramage challenges the neglect of this hugely popular literature and revives a once-lively conversation among eminent critics about the social phenomenon represented in the work of Bruce Barton, Dale Carnegie, and Norman Vincent Peale, among others. Using literary ... Read more
Product Details
Format
Hardback
Publication date
2005
Publisher
Southern Illinois University Press
Condition
New
Number of Pages
272
Place of Publication
Carbondale, United States
ISBN
9780809326167
SKU
V9780809326167
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
About Associate Professor John Ramage
John Ramage is an associate professor of English at Arizona State University and the coauthor of The Allyn & Bacon Guide to Writing with MLA Guide, Writing Arguments, and Form and Surprise in Composition: Writing and Thinking Across the Curriculum.
Reviews for Twentieth-Century American Success Rhetoric: How to Construct a Suitable Self
Ramage's work is engaging, deliberate, and clear. By locating major works of American success rhetoric within a cultura continuum and illuminating them with reference to Burkean theory, he forges a newly formalized genre that rhetoricians, cultural critics, and students of popular culture will welcome.-William Covino, Florida Atlantic University