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Social Media Intelligence
Wendy W. Moe
€ 56.97
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Description for Social Media Intelligence
hardcover. This book explains what affects the opinions posted online and how organizations can use social media data to inform their strategies. Num Pages: 200 pages, 8 b/w illus. 3 tables. BIC Classification: JFD; UBJ; UDBS. Category: (P) Professional & Vocational. Dimension: 236 x 152 x 18. Weight in Grams: 464.
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing ... Read more
In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing ... Read more
Product Details
Format
Hardback
Publication date
2014
Publisher
Cambridge University Press United Kingdom
Number of pages
200
Condition
New
Number of Pages
200
Place of Publication
Cambridge, United Kingdom
ISBN
9781107031203
SKU
V9781107031203
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-20
About Wendy W. Moe
Wendy W. Moe is an Associate Professor of Marketing and Director of the M.S. in Marketing Analytics at the Robert H. Smith School of Business, University of Maryland. She is a recognized expert in online marketing and social media and has been on the faculty at the University of Maryland since 2004. Prior to that, she was on the faculty ... Read more
Reviews for Social Media Intelligence
'This is the first book to combine meaningful analytical depth as well as practical forward-looking advice to the area of social media intelligence. Moe and Schweidel do a great job of blending their well-respected academic insights with cutting-edge business decisions in order to bring real clarity to a rapidly growing topic that desperately needs it.' Peter Fader, Frances and Pei-Yuan ... Read more