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18%OFFTony Thwaites - Introducing Cultural and Media Studies: A Semiotic Approach - 9780333972472 - V9780333972472
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Introducing Cultural and Media Studies: A Semiotic Approach

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Description for Introducing Cultural and Media Studies: A Semiotic Approach Paperback. This second edition has been revised and updated for a new generation of students taking introductory courses in cultural studies and cultural analysis at a tertiary level. It provides a solid grounding in the key terms and theories necessary for the study of popular culture and media texts. Num Pages: 252 pages, bibliog , index. BIC Classification: JFC; JFD. Category: (U) Tertiary Education (US: College). Dimension: 234 x 155 x 16. Weight in Grams: 392.

This core textbook offers a concise, direct and easy-to-use introduction to how semiotics can be employed to understand culture. It adopts a practical and versatile approach to cultural analysis, beginning not with an abstract body of theory but with a number of examples of social sign use which are examined critically using basic semiotic terms and concepts to build up the reader’s analytic vocabulary in a practical way. This book is designed to be read in several ways. First of all, it offers a structured approach to its subject with successive chapters reconsidering and building upon issues raised in earlier ... Read more

Written principally with the undergraduate student reader in mind, this is the essential research tool for students and lecturers. It is the ideal international starting-point for a very wide range of courses both in cultural and media studies and related subjects such as film studies, literature and sociology.

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Product Details

Publisher
Palgrave Macmillan
Number of pages
252
Format
Paperback
Publication date
2002
Condition
New
Weight
392g
Number of Pages
240
Place of Publication
, United Kingdom
ISBN
9780333972472
SKU
V9780333972472
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50

About Tony Thwaites
TONY THWAITES teaches and writes on cultural studies and literary studies at the University of Queensland. His most recent book is a study of James Joyce, Joycean Temporalities: Debts, Promises and Countersignatures (University Press of Florida, 2001). LLOYD DAVIS is Reader in English at the University of Queensland. He is the author of a number of essays ... Read more

Reviews for Introducing Cultural and Media Studies: A Semiotic Approach
'Focusing on visually mediated culture and linguistic discourses, and revealing all as sites of power / knowledge, interpellation and so on, this book will surely seize the imagination of new undergraduates. It will prove helpful to teachers, too, not least because it includes comprehensive exercises and further activities within each chapter. It could therefore constitute a complete course resource.' - ... Read more

Goodreads reviews for Introducing Cultural and Media Studies: A Semiotic Approach


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