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Counting on Communication: The Uganda Nutrition and Early Childhood Development Project (World Bank Working Papers)
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Description for Counting on Communication: The Uganda Nutrition and Early Childhood Development Project (World Bank Working Papers)
Paperback. The first in a series of working papers sponsored by the Development Communication Division (Dev Comm) of the World Bank's External Affairs Vice-Presidency. This series is designed to share innovations and lessons learned in the application of strategic communication in development projects. Num Pages: 52 pages. BIC Classification: 1HFGU; GTC; JKSB1; JMC; MBNH3. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 254 x 178 x 3. Weight in Grams: 113.
The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and ... Read more
The Uganda Nutrition and Early Childhood Development Project was one of the World Bank's first projects to demonstrate the value-added of strategic communication. The strategic communication component developed for this project included the use of formative research about values and attitudes with respect to child rearing, in order to develop and test effective messages. The communication strategy was developed in a highly participatory manner and included nurturing a team of champions for the project among policymakers, district officials, community leaders, and grassroots organizations to advocate for the project. It also included two-way communication activities developed to address the practices and ... Read more
Product Details
Format
Paperback
Publication date
2005
Publisher
World Bank Publications
Condition
New
Number of Pages
52
Place of Publication
Washington, United States
ISBN
9780821362686
SKU
V9780821362686
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
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