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Psychology of the Consumer and Its Development
Robert C. Webb
€ 157.14
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Description for Psychology of the Consumer and Its Development
Paperback. Series: The Springer Series in Adult Development and Aging. Num Pages: 362 pages, biography. BIC Classification: JMR; JMS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 20. Weight in Grams: 581.
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
Product Details
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag New York Inc. United States
Number of pages
362
Condition
New
Series
The Springer Series in Adult Development and Aging
Number of Pages
362
Place of Publication
New York, NY, United States
ISBN
9781461371588
SKU
V9781461371588
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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