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Capturing Campaign Effects
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Description for Capturing Campaign Effects
Hardcover. Brings together a list of experts in the field of campaign effects to study the influence of campaigns on our political culture. This work explores various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion. It examines different kinds of campaigns in the US and abroad. Editor(s): Brady, Henry E.; Johnston, Richard. Num Pages: 464 pages, 27 figures, 66 tables. BIC Classification: JPVL. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 34. Weight in Grams: 739.
Do political campaign events determine election winners? For too long, political scientists argued that issues, not campaigns, determined whether politicians won or lost. Journalists and party activists, on the other hand, devoted their energy to refining candidates' public images, through events, advertisements and media appearances. ""Capturing Campaign Effects"" brings together an outstanding list of experts in the emerging field of campaign effects to study the influence of campaigns on our political culture. The result is a broad exploration of various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion; as well ... Read more
Do political campaign events determine election winners? For too long, political scientists argued that issues, not campaigns, determined whether politicians won or lost. Journalists and party activists, on the other hand, devoted their energy to refining candidates' public images, through events, advertisements and media appearances. ""Capturing Campaign Effects"" brings together an outstanding list of experts in the emerging field of campaign effects to study the influence of campaigns on our political culture. The result is a broad exploration of various campaign factors - debates, news coverage, advertising, and polls - and their effects - priming, learning, and persuasion; as well ... Read more
Product Details
Format
Hardback
Publication date
2006
Publisher
University of Michigan Press
Condition
New
Number of Pages
464
Place of Publication
Ann Arbor, United States
ISBN
9780472099214
SKU
V9780472099214
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
About
Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.
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