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Governing from Center Stage: White House Communication Strategies During the Television Age of Politics (The Hampton Press Communication Series. Political Communication)
Lori Cox Han
€ 72.27
€ 66.16
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Description for Governing from Center Stage: White House Communication Strategies During the Television Age of Politics (The Hampton Press Communication Series. Political Communication)
Hardcover. This work analyzes and compares the use of communication strategies of presidents and their administrations during the television age of politics. In begins in 1961, and demonstrates that various factors can play a role in whether or not a president succeeds in controlling the political agenda. Series: Political Communication S. Num Pages: 304 pages, bibliography, indices. BIC Classification: 1KBB; APT; JFD; JPV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230. .
This volume analyzes and compares the use of communication strategies of presidents and their administrations during the television age of politics. The study begins in 1961 - the start of Kennedy's administration - which represents an era of politics that has been greatly defined by mass media's participation. Communication strategies emerge for every president and can shape, to varying degrees, the relationship that the president has with the press and the public. To understand how a president communicates is to understand an important base of power for the modem presidency. This book demonstrates that various factors can play a role ... Read more
This volume analyzes and compares the use of communication strategies of presidents and their administrations during the television age of politics. The study begins in 1961 - the start of Kennedy's administration - which represents an era of politics that has been greatly defined by mass media's participation. Communication strategies emerge for every president and can shape, to varying degrees, the relationship that the president has with the press and the public. To understand how a president communicates is to understand an important base of power for the modem presidency. This book demonstrates that various factors can play a role ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
Hampton Pr
Condition
New
Series
Political Communication S.
Number of Pages
304
Place of Publication
Cresskill, United States
ISBN
9781572733565
SKU
V9781572733565
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-3
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