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Dynamic Competitive Analysis in Marketing
. Ed(S): Jorgensen, Steffen; Zaccour, Georges
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Description for Dynamic Competitive Analysis in Marketing
Paperback. A selection of research work in the design and implementation of dynamic marketing strategies in a competitive environment. The work covers areas such as advertising, promotion, pricing, new product diffusion, channel conflict and co-operation. Editor(s): Jorgensen, Steffen; Zaccour, Georges. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 295 pages, biography. BIC Classification: KJF; KJS; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 15. Weight in Grams: 451.
This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of ... Read more
This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of ... Read more
Product Details
Format
Paperback
Publication date
1996
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
295
Condition
New
Series
Lecture Notes in Economics and Mathematical Systems
Number of Pages
285
Place of Publication
Berlin, Germany
ISBN
9783540616139
SKU
V9783540616139
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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