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Design Leadership: Securing the Strategic Value of Design
Raymond Turner
€ 66.17
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Description for Design Leadership: Securing the Strategic Value of Design
Paperback. Num Pages: 256 pages. BIC Classification: AKL; KNSP. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 174 x 345 x 15. Weight in Grams: 488.
The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner’s extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward ... Read more
The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner’s extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Raymond brings his experience of working for iconic businesses, projects and consultancies to provide essential, value creating, insights on the interface between design and business. Design Leadership adopts a straightforward ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Taylor & Francis Ltd
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9781138247635
SKU
V9781138247635
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Raymond Turner
Raymond Turner helps companies secure strategic value from their design investment. Spending his career making design work, he is one of the few design professionals who has held senior posts on both sides of the client-designer divide, being Design Director of two large public and private companies and Managing Director of two international multidisciplinary design consultancies. He is a ... Read more
Reviews for Design Leadership: Securing the Strategic Value of Design
’Raymond Turner is one of a handful of people in Europe and the USA who in recent years have formulated and dominated the profession of Design Management. In Britain, he has initiated major design developments as a Director of both London Transport and BAA, and as a consultant in building the Channel Tunnel. He currently holds wide ranging consultancies in ... Read more