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Menswear: Business to Style
Michael Londrigan
€ 53.49
FREE Delivery in Ireland
Description for Menswear: Business to Style
Paperback. Discussing design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear, this text covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer. It also includes interviews with key industry executives in the menswear industry. Num Pages: 464 pages, illustrations. BIC Classification: AKTA; KNSX. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 236 x 187 x 25. Weight in Grams: 792.
Menswear: Business to Style revisits the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepare students to assume a role in the business as it continues to evolve. Drawing on his own experience in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint. A rich array of pedagogical features includes ... Read more
Menswear: Business to Style revisits the historical beginnings of menswear to set the stage for today's diverse and exciting industry and prepare students to assume a role in the business as it continues to evolve. Drawing on his own experience in menswear, the author discusses design and manufacturing in four main areas: tailored clothing, furnishings, formal wear, and sportswear. The text also covers the principles, procedures, and techniques practiced by merchandisers to attract their target customer, giving the reader an appreciation of the importance of menswear from both a fashion and economic standpoint. A rich array of pedagogical features includes ... Read more
Product Details
Format
Paperback
Publication date
2009
Publisher
Fairchild Pubns
Number of pages
464
Condition
New
Number of Pages
464
Place of Publication
London, United Kingdom
ISBN
9781563675591
SKU
V9781563675591
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Michael Londrigan
Michael P. Londrigan is Chair of the Fashion Merchandising Department at LIM College.
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