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The Politics of the Superficial. Visual Rhetoric and the Protocol of Display.
Brett Ommen
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Description for The Politics of the Superficial. Visual Rhetoric and the Protocol of Display.
"The Politics of the Superficial argues that the increasing volume of visually communicative surfaces in public life contributes to a very particular form of public imagination and political activity"-- Series: Rhetoric Culture and Social Critique Series. Num Pages: 184 pages. BIC Classification: AFJ; CFGR; GTC. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 386.
In The Politics of the Superficial: Visual Rhetoric and the Protocol of Display, Brett Ommen explores the increasing reliance on images as a mode of communication in contemporary life. He shows that graphic design is a layered experience of images and space. Before images, viewers engage in the personal experience of aesthetics and individual identity. In space, viewers engage in the negotiation of meaning and collective belonging. Graphic design, then, fits the consumerist present precisely because it prompts viewers to differentiate between our collective commitments and individual sense of self.
Ommen argues, for example, that on viewing a billboard, ... Read more
In The Politics of the Superficial: Visual Rhetoric and the Protocol of Display, Brett Ommen explores the increasing reliance on images as a mode of communication in contemporary life. He shows that graphic design is a layered experience of images and space. Before images, viewers engage in the personal experience of aesthetics and individual identity. In space, viewers engage in the negotiation of meaning and collective belonging. Graphic design, then, fits the consumerist present precisely because it prompts viewers to differentiate between our collective commitments and individual sense of self.
Ommen argues, for example, that on viewing a billboard, ... Read more
Product Details
Publication date
2016
Publisher
The University of Alabama Press United States
Number of pages
184
Condition
New
Series
Rhetoric Culture and Social Critique Series
Number of Pages
184
Format
Hardback
Place of Publication
Alabama, United States
ISBN
9780817319182
SKU
V9780817319182
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Brett Ommen
Brett Ommen is an independent scholar and writer.
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