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Consuming Television: Television and its Audiences
Bob Mullan
€ 156.00
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Description for Consuming Television: Television and its Audiences
Hardback. This course text should encourage students to understand what contemporary audiences are all about. It is based on a recent survey of audiences undertaken by the ITC, and extrapolates from the most recent findings about the future prospects for both terrestrial and satellite/cable broadcasts. Num Pages: 256 pages, 0. BIC Classification: APT; JFD; KNTD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 262 x 189 x 23. Weight in Grams: 658.
Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.
Consuming Television is a textbook designed to introduce students to the role of television in contemporary society and to encourage an understanding of what contemporary audiences are all about.
- Written clearly and simply, and devoid of jargon
- Covers both the empirical and theoretical ground in a lively manner
- Unlike most books on the television audience, this volume looks at the programmes themselves, as well as the production process (including policies which affect television production)
Product Details
Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
Hoboken, United Kingdom
ISBN
9780631202332
SKU
V9780631202332
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Bob Mullan
Bob Mullan is the author of Consuming Television: Television and its Audiences, published by Wiley.
Reviews for Consuming Television: Television and its Audiences
"An invaluable book; the author knows a very great deal about television in a global sense and writes with a huge amount of infectious enthusiasm." Ian Mowatt, Glasgow Caledonian University