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Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary
Matt Hills
€ 61.95
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Description for Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary
Hardcover. The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics. Num Pages: 154 pages, 2 black & white illustrations, biography. BIC Classification: 1DBK; 3JJP; 3JM; APFA; JFCA; JFD. Category: (P) Professional & Vocational. Dimension: 148 x 224 x 18. Weight in Grams: 330.
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
Product Details
Format
Hardback
Publication date
2015
Publisher
Palgrave Pivot
Condition
New
Number of Pages
146
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137463319
SKU
V9781137463319
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Matt Hills
Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.
Reviews for Doctor Who: The Unfolding Event: Marketing, Merchandising and Mediatizing a Brand Anniversary
"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold ... Read more