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Dollars and Events

Joe Goldblatt

€ 141.20

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Description for Dollars and Events Hardcover. Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. Num Pages: 320 pages, black & white illustrations. BIC Classification: ASZ; KJH; KJVS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 241 x 163 x 25. Weight in Grams: 632.
"There is no one more qualified to write a book on how to succeed in the special events business than Joe Goldblatt and Frank Supovitz. Joe Goldblatt, one of the industrys pioneers and visionaries, has truly legitimized what has been a cottage industryand today is a huge global business that produces results. This work will shift the gear to greater awareness and professionalism for those in this business today and those who want to be a part of its future." William Morton, Chairman and Chief Executive, The Jack Morton Company "Dr. Goldblatt has been instrumental in defining event management as ... Read morean industry and a profession. This book takes the process another step further by providing a specific road map to becoming a financially successful event professional. A must read for anyone in and around the business of events." John Baragona, Publisher, Event Solutions "A practical, thorough, and inspirational how-to guide for the industry." Kate Fitzgerald, Editor, Advertising Age Start, grow, and manage your special events career! To succeed in the world of special events management, you need to develop a vast array of skills and acquire a broad knowledge base that covers everything from planning and management to consulting, production, lighting and sound, decor, catering, and more. Youll also need the critical business know-how that will enable you to plot a course for success, measure your progress along that course, and adapt to changes in the business environment along the way. In short, you need Dollars and Events. The first and only book written specifically for aspiring and established special events professionals, Dollars and Events provides all the information you need to start, grow, and manage a special events-related business or career. Youll learn how to develop a vision, a mission, and a strategy; manage your finances; find the capital you need; create a marketing plan; and hire and keep employees that will help your business thrive. Youll also find:

Advice and direction from outstanding special events entrepreneurs and intrepreneurs
Help in adapting proven business concepts such as benchmarking, best practices, and quality teams to your business or career
End-of-chapter activities to help you learn by doing

Whether you are starting your own special events business, running or working in an established firm, or involved in the special events department of a large corporation, this book gives you the tools you need to advance your business, enhance your career opportunities, and enrich yourself and your clients both now and in the future. Show Less

Product Details

Format

Hardback

Publication date

1999

Publisher

John Wiley & Sons Inc United States

Number of pages

320

Condition

New

Number of Pages

320

Place of Publication

New York, United States

ISBN

9780471249573

SKU

V9780471249573

Shipping Time

Usually ships in 7 to 11 working days

Ref

99-50

About Joe Goldblatt

JOE GOLDBLATT, CSEP, is the Director of The International Institute of Tourism Studies and the founding director of The Event Management Program at The George Washington University. As executive producer of his own special events firm in Washington, DC, he has produced United States presidential inaugurations, galas for foreign governments, and the opening of the Trump Taj Mahal Resort. ... Read more

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