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26%OFFDonald A. Norman - Emotional Design: Why We Love (or Hate) Everyday Things - 9780465051366 - V9780465051366
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Emotional Design: Why We Love (or Hate) Everyday Things

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Description for Emotional Design: Why We Love (or Hate) Everyday Things Paperback. Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that Num Pages: 272 pages, 40 illustrations. BIC Classification: AK. Category: (G) General (US: Trade). Dimension: 202 x 138 x 18. Weight in Grams: 262. Why We Love (or Hate) Everyday Things. 272 pages, 40 illustrations. Every time we encounter an object, our reaction is determined not only by how well it works, but by how good it looks to us, and by the self-image, loyalty and even nostalgia it evokes in us. Cateogry: (G) General (US: Trade). BIC Classification: AK. Dimension: 202 x 138 x 18. Weight: 260.
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects ... Read more

Product Details

Publisher
Basic Books
Number of pages
272
Format
Paperback
Publication date
2005
Condition
New
Weight
267g
Number of Pages
272
Place of Publication
, United States
ISBN
9780465051366
SKU
V9780465051366
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-16

About Donald A. Norman
Donald A. Norman is Professor of Computer Science at Northwestern University, a former Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo ... Read more

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