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Exposing the Magic of Design
Jon Kolko
€ 64.97
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Description for Exposing the Magic of Design
Paperback. This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Series: Human Technology Interaction Series. Num Pages: 208 pages, 55 illustrations. BIC Classification: AK; JM. Category: (G) General (US: Trade). Dimension: 237 x 156 x 14. Weight in Grams: 362.
As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the ... Read more
As the world grows increasingly complex--in issues of sustainability, culture, and technology--businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional "linear thinking" has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone "be more innovative" without offering the ... Read more
Product Details
Format
Paperback
Publication date
2015
Publisher
Oxford University Press Inc United States
Number of pages
208
Condition
New
Series
Human Technology Interaction Series
Number of Pages
208
Place of Publication
New York, United States
ISBN
9780190276218
SKU
V9780190276218
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-85
About Jon Kolko
Jon Kolko is the Founder and Director of Austin Center for Design, a progressive educational institution teaching interaction design and social entrepreneurship. He has held positions of Executive Director of Design Strategy at Thinktiv, a venture accelerator in Austin, Texas, and both Principal Designer and Associate Creative Director roles at frog design, a global innovation firm. He was also a ... Read more
Reviews for Exposing the Magic of Design
Structured in three logical parts-theory, business value, and practical guidelines-Kolko's book is a must-read for those looking for a clear explanation of how to move from design research to design solutions."
Mark Vanderbeeken, Senior Partner, Experientia
Exposing the Magic of Design fits perfectly into a long-empty slot on the bookshelves of practitioners and students. His theory of synthesis ... Read more
Mark Vanderbeeken, Senior Partner, Experientia
Exposing the Magic of Design fits perfectly into a long-empty slot on the bookshelves of practitioners and students. His theory of synthesis ... Read more