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Fashion Trend Forecasting
Gwyneth Holland
€ 35.99
€ 25.49
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Description for Fashion Trend Forecasting
Paperback. BIC Classification: AKTA. Category: (G) General (US: Trade). .
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
An understanding of trends is a fundamental skill for anyone working in the fashion industry. In this book Gwyneth Holland and Rae Jones look at how to produce a well-researched trend, from initial inspiration to concrete idea and, eventually, real product. Illustrated throughout with insights from practising trend forecasters and industry insiders, it is an invaluable guide for fashion students and practitioners alike.
Product Details
Publisher
Laurence King Publishing
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
160
Place of Publication
London, United Kingdom
ISBN
9781786270580
SKU
V9781786270580
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Gwyneth Holland
Gwyneth Holland has worked for leading trend agencies such as WGSN. She now consults for a broad range of blue-chip clients and teaches at the University of Westminster. Rae Jones is a footwear and accessories specialist who has worked at WGSN and now contributes to trend organizations around the world. She runs an accessories brand, Buckitt, and also teaches at ... Read more
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