"Alison Winch explores the deep and complex emotions involved in female friendships and how these are exploited by brands, television formats and film narratives to tie us into a competitive and unequal consumer culture. By recognising the source of negative as well as positive emotions between women, a more effective political movement could be achieved to counteract this exploitation, she ... Read moresuggests. The book expertly updates and builds on postfeminist scholarly research through close attention to recent popular culture. It makes a compelling argument, challenging established assumptions about the way girls and women are portrayed and how we, in turn, respond." - Jane Arthurs, Middlesex University, UK Show Less