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Michele H. Bogart - Artists, Advertising and the Borders of Art - 9780226063089 - V9780226063089
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Artists, Advertising and the Borders of Art

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Description for Artists, Advertising and the Borders of Art Paperback. Explores in detail the world of commercial art, its illustrators, publishers, art directors, photographers and painters. This study examines the historical implications of 20th-century artists in commerce, and reveals how they ultimately facilitated the consolidation of high culture in the USA. Num Pages: 440 pages, 93 halftones. BIC Classification: 1KBB; 3JJ; AC; AKC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 172 x 24. Weight in Grams: 728.
Norman Rockwell and Andy Warhol, J.C. Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant-garde and the Famous Artists Schools, Inc.: these are some of the unexpected pairings encountered in this study of commercial art and design. In this interdisciplinary study of the imagery and practices of commercial artists, the author explores in detail the world of commercial art - its illustrators, publishers, art directors, photographers, and painters. She maps out the long, permeable border between art and commerce, seeking to expand our understanding of artistic culture in the 20th century. From the turn of the century through the 1950s, the explosive growth of popular magazines and national advertising offered artists new sources of income and new opportunities for reaching huge audiences. Bogart shows how, at the same time, this change in the marketplace also forced a rethinking of the purpose of the artistic enterprise itself. She examines how illustrators such as Howard Pyle, Charles Dana Gibson, and Norman Rockwell claimed their identities as artists within a market-oriented framework. She looks at billboard production and the growing schism between "art" posters and billboard advertisements; at the new roles of the art director; at the emergence of photography as the dominant advertising medium; and at the success of painters in producing "fine art" for advertising during the 1930s and 1940s.

Product Details

Format
Paperback
Publication date
1997
Publisher
The University of Chicago Press United States
Number of pages
440
Condition
New
Number of Pages
444
Place of Publication
, United States
ISBN
9780226063089
SKU
V9780226063089
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

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