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Marketing Modernism in Fin-de-Siècle Europe
Robert Jensen
€ 73.49
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Description for Marketing Modernism in Fin-de-Siècle Europe
Paperback. Describes the rise of modernism from its beginnings in the Impressionist movement. This book reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. Num Pages: 376 pages, black & white illustrations. BIC Classification: 1D; ACV; ACX; JFCX. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 162 x 23. Weight in Grams: 564.
In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in ... Read more
In this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in ... Read more
Product Details
Format
Paperback
Publication date
1997
Publisher
Princeton University Press
Number of pages
376
Condition
New
Number of Pages
376
Place of Publication
New Jersey, United States
ISBN
9780691029269
SKU
V9780691029269
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Robert Jensen
Robert Jensen is currently a Fellow at Stanford Humanities Center.
Reviews for Marketing Modernism in Fin-de-Siècle Europe
"[Jensen] provides new dimension to our understanding of the construction of the canon of modernist art history... Jensen's most significant contribution is ... a wide ranging perspective on the development of the modernist canon that is based not on style but on the politics of exhibition and reception."
Marjorie Schreiber Kinsey, Nineteenth-Century French Studies "Jensen's fascinating research takes us into the ... Read more
Marjorie Schreiber Kinsey, Nineteenth-Century French Studies "Jensen's fascinating research takes us into the ... Read more