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Marianne Bickle - Fashion Marketing: Theory, Principles & Practice - 9781563677380 - V9781563677380
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Fashion Marketing: Theory, Principles & Practice

€ 121.09
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Description for Fashion Marketing: Theory, Principles & Practice Paperback. This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Num Pages: 352 pages, col. Illustrations. BIC Classification: AKTA; KJS; KNSX. Category: (U) Tertiary Education (US: College). Dimension: 233 x 185 x 22. Weight in Grams: 924.
Prior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, color, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), line of products (e.g., Lexus luxury cars) to a single product (e.g., Coach handbag). This much needed text will provide information regarding the introduction, making and machine the industry calls Fashion Marketing. Features: -- Addresses how branding and imaging of fashion, once used for a product or product line, is now used for the company spokesperson, owner, or representative -- Looks at the industry through a global perspective -- Case Studies including company logo and discussion of the company's impact on fashion marketing -- Online links throughout the chapter for students and instructors to investigate fashion marketing around the U.S. and world -- End of chapter elements include: summary, list of key terms, 3-4 assignments, discussion questions, study questions, and references -- Appendix includes glossary, bibliography and references (both for citations within text and for further study), index for subject and company -- Instructor's Guide includes exams with answers -- PowerPoint(r) Presentation provides outlines and ideas for lectures; compatible with PC and Mac platforms

Product Details

Publisher
Fairchild Pubns
Number of pages
352
Format
Paperback
Publication date
2010
Condition
New
Number of Pages
352
Place of Publication
London, United Kingdom
ISBN
9781563677380
SKU
V9781563677380
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Marianne Bickle
Marianne Bickle, ITAA, is a professor and Interim Associate Dean of the College of Hospitality in the Department of Retail and Sport Management at the University of South Carolina. She teaches contemporary fashion trends, category management and space management, and takes students on international study tours. Her research focuses on consumer satisfaction with cross channel shopping. Her research is published in various journals including Clothing and Textiles Research Journal, College Student Journal, Journal of Consumer Education, and Family and Consumer Sciences Research Journal. Dr. Bickle is a member of International Textile and Apparel Association (ITAA), Manchester Who's Who Among Executive and Professionals, Who's Who in the West, Kappa Omicron Nu Honor Society and Sigma Xi Honor Society.

Reviews for Fashion Marketing: Theory, Principles & Practice
As far as I can see this book is the most practical introduction to fashion marketing. Besides the fact that it covers a broad variety of topics, all informations are up-to-date and the Terms/Questions sections at the end of each chapter are able to generate a deeper interest and understanding by students.
Alexander Bretz, Mediadesign Fachhochschule - University of Applied Sciences, Germany

Goodreads reviews for Fashion Marketing: Theory, Principles & Practice


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