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The Apparel Industry
Richard Jones
€ 52.99
€ 40.95
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Description for The Apparel Industry
Paperback. All students of clothing and fashion need to understand the structure of the business in which they will make their living. Although the market is worth many billions of pounds the industry is highly competitive, fast moving and complex and demands in-depth knowledge, flair and flexibility from entrepreneurs. Num Pages: 328 pages, 30 illustrations. BIC Classification: 1DBK; AKTA; KNSX. Category: (P) Professional & Vocational. Dimension: 244 x 172 x 16. Weight in Grams: 556.
This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control.
This textbook describes the structure of the industry in the UK and globally, and explains the current problems and strategic responses to global shifts in production. The new edition has been updated throughout to include the lastest available data, and takes account of the acceleration of the decline of manufacturing in the UK since 2002, the rapid expansion of production in China, and the final demise of the system of quota control.
- Essential subject for students at undergraduate and postgraduate levels.
- An expert guide to a bewilderingly complex industry.
- No competition.
- Addresses global issues, ... Read more
- Author is Editor of International Journal of Fashion Marketing and Management.
Product Details
Format
Paperback
Publication date
2006
Publisher
John Wiley and Sons Ltd
Number of pages
328
Condition
New
Number of Pages
328
Place of Publication
Hoboken, United Kingdom
ISBN
9781405135993
SKU
V9781405135993
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Richard Jones
Richard Jones is a former Principal Lecturer in the Department of Clothing Design and Technology, Manchester Metropolitan University. He is also Editor of the Journal of Fashion Marketing and Management.
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