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Children's Paper Premiums in American Advertising 1890-1990s
Reiger, Loretta; Bajorek, Lagretta Metzger; Rieger, Loretta
€ 37.99
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Description for Children's Paper Premiums in American Advertising 1890-1990s
Paperback. Num Pages: 160 pages, 493 color photos. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 214 x 279 x 17. Weight in Grams: 880.
Here is a beautiful book celebrating a whole century of a favorite form of advertising. Through the use of children's paper premiums, many advertisers since the 1890s have created markets for their products. Children have enjoyed playing with the "free give-aways" that came with varied products, from the coffee their parents drank in the 1890s to the boxed cereal consumed in the 1990s. Product advertising easily found another avenue with radio entertainment in the 1930s. With nearly 500 photos, this book is chock full of the often-elaborate designs that have adorned and accompanied products of all kinds, and have enticed ... Read more
Here is a beautiful book celebrating a whole century of a favorite form of advertising. Through the use of children's paper premiums, many advertisers since the 1890s have created markets for their products. Children have enjoyed playing with the "free give-aways" that came with varied products, from the coffee their parents drank in the 1890s to the boxed cereal consumed in the 1990s. Product advertising easily found another avenue with radio entertainment in the 1930s. With nearly 500 photos, this book is chock full of the often-elaborate designs that have adorned and accompanied products of all kinds, and have enticed ... Read more
Product Details
Format
Paperback
Publication date
1999
Publisher
Schiffer Publishing Ltd United States
Number of pages
160
Condition
New
Number of Pages
160
Place of Publication
Atglen, United States
ISBN
9780764310126
SKU
V9780764310126
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
About Reiger, Loretta; Bajorek, Lagretta Metzger; Rieger, Loretta
Both Loretta Rieger and Lagretta Bajorek have been avid collectors of paper premiums since they were young. Their intrest in collecting such items, born from a shoebox full of Lion Coffee premium games, has led them through many years of "happy hunting" and has resulted in the making of this book.
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