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Communication Design: Insights from the Creative Industries
Derek Yates
€ 40.99
€ 34.20
FREE Delivery in Ireland
Description for Communication Design: Insights from the Creative Industries
Paperback. Series: Required Reading Range. Num Pages: 208 pages, 200 colour illus. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 211 x 270 x 11. Weight in Grams: 784.
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the ... Read more
The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Series
Required Reading Range
Condition
New
Number of Pages
208
Place of Publication
London, United Kingdom
ISBN
9781472534408
SKU
V9781472534408
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Derek Yates
Derek Yates is Programme Leader, Winchester School of Art, Southampton University, UK. Jessie Price works as a researcher at the University of the Arts, UK, and as a freelance designer for numerous publishers, authors and arts professionals.
Reviews for Communication Design: Insights from the Creative Industries
An important book and one that deserves a space on the shelves of communication design students, educators and practitioners.
James Corazzo
Art, Design & Communication in Higher Education
[This book] explores design and art direction in a practical way that bridges the gap between in-class work and the professional world.
Eye Magazine
This equally vivid ... Read more
James Corazzo
Art, Design & Communication in Higher Education
[This book] explores design and art direction in a practical way that bridges the gap between in-class work and the professional world.
Eye Magazine
This equally vivid ... Read more