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Hybrid Practices in Moving Image Design
Iain Macdonald
€ 71.59
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Description for Hybrid Practices in Moving Image Design
Hardback. Num Pages: 138 pages, 1 black & white illustrations, 19 colour illustrations, 18 colour tables, biography. BIC Classification: AKC; UYQ; UYT. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 314.
This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods.
Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated ... Read more
This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods.
Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
138
Condition
New
Number of Pages
128
Place of Publication
Cham, Switzerland
ISBN
9783319413747
SKU
V9783319413747
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Iain Macdonald
Iain Macdonald is Associate Professor, Subject Group Leader of Design, Photography and Advertising, and Programme Leader for MSc Creative Advertising at Edinburgh Napier University, UK. His creative industry experience spans over 25 years as an award winning television graphic designer at BBC Television, and as a film and commercials director.
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