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Ladislav Sutnar: Visual Design in Action
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Description for Ladislav Sutnar: Visual Design in Action
Hardback. Homage to Ladislav Sutnar, the pioneer of information design and a reprint of his rare, significant work from 1961. Num Pages: 188 pages, 378. BIC Classification: AKB; AKC. Category: (G) General (US: Trade). Dimension: 227 x 320 x 24. Weight in Grams: 1484.
Sutnar's brilliant structural systems for clarifying otherwise dense industrial data placed him in the pantheon of Modernist pioneers and made him one of the visionaries of what is today called information design. Visual Design in Action is a snapshot of Sutnar's American period (1939-1976), and includes graphics for Carr's Department Store, advertisements for the Vera Neumann Company, identity for Addo-X, and other stunningly contemporary works. He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. Visual Design in Action is a testament to the historical relevance of Modernism and the philosophical resonance of Sutnar's focus on the functional beauty of total clarity. This reprint of Visual Design in Action (originally published in limited quantities in 1961) is as spot-on about the power of design and design thinking as it ever was.
Product Details
Publisher
Lars Muller Publishers
Format
Hardback
Publication date
2015
Condition
New
Number of Pages
188
Place of Publication
Baden, Switzerland
ISBN
9783037784242
SKU
V9783037784242
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
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