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Overcrowded: Designing Meaningful Products in a World Awash with Ideas
Roberto Verganti
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Description for Overcrowded: Designing Meaningful Products in a World Awash with Ideas
Hardcover. .
A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders-users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach-one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming-which produces too many ideas, unfiltered-but a vision, subject to criticism. It does not ... Read more
A more powerful innovation, which seeks to discover not how things work but why we need things. The standard text on innovation advises would-be innovators to conduct creative brainstorming sessions and seek input from outsiders-users or communities. This kind of innovating can be effective at improving products but not at capturing bigger opportunities in the marketplace. In this book Roberto Verganti offers a new approach-one that does not set out to solve existing problems but to find breakthrough meaningful experiences. There is no brainstorming-which produces too many ideas, unfiltered-but a vision, subject to criticism. It does not ... Read more
Product Details
Publisher
The MIT Press
Format
Hardback
Publication date
2017
Series
Design Thinking, Design Theory
Condition
New
Number of Pages
264
Place of Publication
Cambridge, Mass., United States
ISBN
9780262035361
SKU
V9780262035361
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-9
About Roberto Verganti
Roberto Verganti is Professor of Leadership and Innovation at Politecnico di Milano. He is the author of Design-Driven Innovation, named by Business Week as one of the best design and innovation books of 2009.
Reviews for Overcrowded: Designing Meaningful Products in a World Awash with Ideas
In a world brimming with product, ideas and services, Verganti's approach clearly is tapping into a different seam - that of desire rather than need. It is more appropriate for B2C operations than B2B though he makes a fair claim for both. -Ideas for Leaders, 03.01.2018