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Poetics of the Poster
David Scott
€ 176.16
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Description for Poetics of the Poster
Hardcover. Focuses in particular on the way conventional textual strategies metaphor, metonymy, rebus are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. Series: Contemporary French and Francophone Cultures. Num Pages: 119 pages, 120 colour illustrations. BIC Classification: ACX; AKLP; CF. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 162 x 11. Weight in Grams: 374.
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts – in particular Futurism and Art Deco – and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies – metaphor, metonymy, rebus – are adapted by the modern poster to produce visual or textual/visual ... Read more
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts – in particular Futurism and Art Deco – and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies – metaphor, metonymy, rebus – are adapted by the modern poster to produce visual or textual/visual ... Read more
Product Details
Format
Hardback
Publication date
2010
Publisher
Liverpool University Press United Kingdom
Number of pages
119
Condition
New
Series
Contemporary French and Francophone Cultures
Number of Pages
119
Place of Publication
Liverpool, United Kingdom
ISBN
9781846314865
SKU
V9781846314865
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Scott
David Scott holds a personal chair in French (Textual and Visual Studies) at Trinity College Dublin. His previous publications include: Pictorialist Poetics, Cambridge University Press 1988 & 2009 Paul Delvaux Surrealizing the Nude, Reaktion Books (1992) Semiologies of Travel, Cambridge University Press(2004) The Art and Aesthetics of Boxing U. of Nebraska Press (2009),
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