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9%OFFYvett Arzate Gomez (Ed.) - Takeaway Food Packaging Now - 9781864707069 - V9781864707069
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Takeaway Food Packaging Now

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Description for Takeaway Food Packaging Now Hardcover. A focus on the rapidly growing market of takeaway food packaging, including advertising concepts and illustrations which are appealing to the casual reader as well as providing a reference source for designers and students. Num Pages: 240 pages, 300 colour. BIC Classification: AKC; AKP; KNDF; TDCT. Category: (G) General (US: Trade). Dimension: 216 x 294 x 26. Weight in Grams: 1162.

With every passing year, the strength of takeaway food packaging design becomes stronger, particularly with the increased popularity and ease of ordering food online as well as eating on the go. As a branch of graphic design, the essence of this packaging is to grab the potential customer's attention and identify a brand. Packaging design can make a big difference in the sales of a product, since it not only works to inform the consumer, but also provoke a feeling or reaction, communicate emotion, and even respond to any given desire. Good packaging is attractive and can impress people with its creativity and it is a way for the customer to express their identity. It offers a fabulous opportunity for companies to communicate with consumers and it is a powerful marketing tool that can make brands instantly recognisable around the world.

This comprehensive full-colour guide explores current global trends in takeaway food packaging design driven by a broad range of high calibre designers, including big global players and fast-food giants, and boutique brands. This book provides useful detail on a wide assortment of materials used, recyclability and sustainability, and functionality; all essential components in regard to overall customer appeal. No other advertising medium is as close to the consumer as takeaway food packaging is - it is literally in their hands.

Product Details

Format
Hardback
Publication date
2016
Publisher
The Images Publishing Group
Condition
New
Number of Pages
240
Place of Publication
Mulgrave, Victoria, Australia
ISBN
9781864707069
SKU
V9781864707069
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Yvett Arzate Gomez (Ed.)
Yvett Arzate Gomez was born on July 29, 1984 in Guerrero, Mexico. She studied graphic design at the University of Monterrey (UDEM) where she graduated with multiple honours. She started working as a freelance designer for independent brands, until she decided to create her own business. At Nomada Design Studio, she continues to develop projects for independent, transnational, and renowned brands. She is experienced in designing packaging for food, including takeaways and even frozen food. Publishing credits include blog articles and several books.

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