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Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond
Natalie W Nixon
€ 91.14
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Description for Strategic Design Thinking: Innovation in Products, Services, Experiences and Beyond
Paperback. Editor(s): Nixon, Natalie W. Num Pages: 256 pages, 30 bw and 20 colour illus. BIC Classification: AKP. Category: (G) General (US: Trade). Dimension: 235 x 187. Weight in Grams: 457.
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant creative types and left-brain dominant analytical types. Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and ... Read more
Who can design? For too long, that question has highlighted the supposed division between right-brain dominant creative types and left-brain dominant analytical types. Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design Thinking guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and ... Read more
Product Details
Publisher
Bloomsbury Publishing Plc United States
Number of pages
256
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9781628924701
SKU
V9781628924701
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Natalie W Nixon
Natalie W. Nixon is Director and Associate Professor at Philadelphia University, United States.
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