This fascinating book details how a group of unheralded 'color engineers' created and standardized palettes for the American mass market...Blaszczyk, a design historian, illuminates the economic forces and shifting cultural values that have influenced consumers' color preferences-and she shows how industry has sought to fathom those trends and to anticipate and alter those preferences. -The Atlantic Read ... Read morethis marvelous book and your eye for color will snap back into brilliant focus. -Jude Stewart, Imprint Exploring the use of color by American manufacturers from the mid-1800s when scientists, like Perkin, were inventing new industrial pigments and dyes, until the mid-2oth century, [this book] shows what a powerful force color has been - socially, culturally, and economically. -Alice Rawsthorn, The New York Times The Color Revolution...is a result of sheer research rigour...it's also suited for an academic setting, its heft and tone destined to be a primer for the growing number of American Studies, Design History, and Management programmes. Full of rich historical imagery, vintage advertisements, annotated footnotes, and an index, the book catalogues a crucial period in the history of Western consumer culture. -Aileen Kwun, Icon Magazine With a focus on America, the book is a lively account of how individuals and industry made colour a transforming force in our culture and design. -Design Talks Show Less