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The Graphic Artist and His Design Problems
Josef Müller-Brockmann
€ 53.40
€ 41.74
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Description for The Graphic Artist and His Design Problems
Hardback. Intends to solve the graphic designer's problem of finding the appropriate contemporary form. This edition traces the path from illustrative to functional graphic design, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. Num Pages: 200 pages, 735 illustrations. BIC Classification: AKC. Category: (G) General (US: Trade). Dimension: 230 x 265 x 19. Weight in Grams: 1136. 200 pages, 735 illustrations. Intends to solve the graphic designer's problem of finding the appropriate contemporary form. This edition traces the path from illustrative to functional graphic design, as well as the meaning of design elements, their use and effect in every area of advertising: business printed matter, advertisements, brochures, books, posters, and exhibitions. Cateogry: (G) General (US: Trade). BIC Classification: AKC. Dimension: 230 x 265 x 19. Weight: 1136.
Müller-Brockmann’s book aimed to solve the graphic designer’s problem of finding the appropriate contemporary form. It became a standard work that still serves as a historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Müller-Brockmann himself for the paperback edition of 1983.
In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business ... Read more
Müller-Brockmann’s book aimed to solve the graphic designer’s problem of finding the appropriate contemporary form. It became a standard work that still serves as a historic practical guide well beyond the boundaries of Switzerland. This edition is an unabbreviated reconstruction of the original edition of 1961, as a hardcover with jacket. It includes the additions made by Josef Müller-Brockmann himself for the paperback edition of 1983.
In the first part, the path from illustrative to functional graphic design is traced, as well as the meaning of design elements, their use and effect in every area of advertising: business ... Read more
Product Details
Publisher
Niggli Verlag
Number of pages
200
Format
Hardback
Publication date
2003
Condition
New
Weight
1135g
Number of Pages
200
Place of Publication
Sulgen, Switzerland
ISBN
9783721204667
SKU
V9783721204667
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
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