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The Visionary Package
Richard Gerstman Herbert M. Meyers
€ 67.59
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Description for The Visionary Package
Hardcover. Num Pages: 256 pages, biography. BIC Classification: AK. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 166 x 19. Weight in Grams: 620.
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
Product Details
Format
Hardback
Publication date
2005
Publisher
Palgrave Macmillan
Number of pages
200
Condition
New
Number of Pages
242
Place of Publication
Gordonsville, United States
ISBN
9781403906779
SKU
V9781403906779
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Richard Gerstman Herbert M. Meyers
HERBERT M. MEYERS is the retired founding partner of Gerstman+Meyers, a leading Brand Identity and Design Consultancy servicing Fortune 500 clients worldwide. He is a leading branding practitioner and past president of Package Design Council International and recipient of numerous design awards. Herbert Meyers was the first ever to receive the organization's PDC Award for Life time Packaging Excellence and ... Read more
Reviews for The Visionary Package
'The Visionary Package will inspire marketers and designers to 'let their imagination soar' to achieve new, unique and visionary concepts in both product development and the packaging of these products.' - Tim Canning, Vice President, Retail Marketing, McKesson Corporation 'The Visionary Package does an excellent job of making readers take a second look at the shopping environment ... Read more