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Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters
Eleazar Hernandez
€ 38.99
€ 32.38
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Description for Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters
Paperback. Num Pages: 225 pages, 14 black & white illustrations, 19 colour illustrations, biography. BIC Classification: AK; KJM. Category: (P) Professional & Vocational. Dimension: 159 x 234 x 15. Weight in Grams: 370.
Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate ... Read more
Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative teams. Technical competence in the creative arts is a necessary but not sufficient prerequisite for promotion to and success in positions directing creative teams. Business, management, and communication skills are equally necessary. Leading Creative Teams reviews the business metrics that the manager of a creative team must be able to manipulate ... Read more
Product Details
Publisher
Apress
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
225
Place of Publication
Berkley, United States
ISBN
9781484220559
SKU
V9781484220559
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Eleazar Hernandez
Eleazar Hernandez is the Creative Director of Jugar. As creative director at a succession of agencies, he developed and directed integrated branding campaigns for hundreds of regional, national ,and international corporate clients in the retail, utility, financial, higher education, healthcare, development, medical, fitness, and construction industries. He was an adjunct professor of graphic design at Sage Colleges in New York. ... Read more
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